Getting the most from your runs
Last updated October 5, 2026
Let the weekly schedule do the work
- Every project is measured weekly, on the same day each week, without you doing anything. Scheduled runs never use up your on-demand runs.
- AI answers change slowly. Engines pick up new pages and reviews over days to weeks, not hours, so a weekly run catches real movement.
- A trend needs several weeks of runs. One week to the next is often noise; three or four weeks in the same direction is a signal.
When to use Run now
| Situation | Run now? |
|---|---|
| Right after setup | Yes — your first results, without waiting for the weekly run. |
| You changed prompts, competitors, or your brand | Yes — once, after you've finished all your edits. Make changes in a batch, then run. |
| A run failed or came back incomplete | Yes — and a failed run doesn't count against your runs. |
| Before a client meeting or report | Only if the latest run is several days old. |
| You published a fix and want to see if it worked | No — engines haven't picked it up yet. Watch the next two to four weekly runs. |
| Checking for movement day to day | No — a same-day re-run mostly shows noise. |
Your on-demand runs
- Each project gets 4 on-demand runs per billing period, or 5 during a free trial (10 during a design partner's free month). The count resets when the next period starts.
- At most 3 of them in any 24 hours.
- Failed runs don't count, and scheduled runs never do.
- The Run now button shows how many you have left.
A good first two weeks
- Day 1: add your prompts and competitors, then Run now. Results take from minutes to a few hours.
- After your first results: drop prompts that don't reflect how your customers ask, add the competitors that keep showing up, then Run now once more.
- Weeks 1 and 2: two scheduled runs arrive on their own, giving you a first trend. Start on the top items in the Fix-It Playbook.
Reading a change
- Every score has a margin of error. A change smaller than the margin isn't a real change — see What the ± margin means.
- Compare runs on your project page puts any two runs side by side and only calls a change real when it clears the margin.