Share of voice and the competitor table

Of the answers that named anyone you track (you or a competitor), the share that named you.

share of voice = answers naming you ÷ answers naming you or any tracked competitor

• It's relative: it tells you who is winning the answers. The Visibility Score tells you how you're doing on your own.
• With no competitors added, it's always 100% whenever you're mentioned. Add the brands buyers compare you with for it to mean anything.

One answer often names several brands (“try KiwiCo, Little Passports, or Raddish Kids”). That answer counts for each brand it names, so shares across a table can add up to more than 100%. That's expected.

Under the engine cards, the table shows each brand's numbers per engine, for example 12 of 24 · 92%:

• 12 of 24: the engine named this brand in 12 of its 24 answers.
• 92%: that brand's share of voice on that engine.
• no data: no tracked brand was named at all on that engine, so there's nothing to share. That's different from 0%, which means competitors were named and you weren't.
• Not measured: the competitor was added after that run, so the run didn't look for it.

The table compares mention counts rather than scores: the same plain measure for every brand, with no weighting to account for.