Best AI visibility tools for small businesses
Each of these tools checks how AI assistants like ChatGPT and Perplexity talk about your brand next to your competitors. All of them publish self-serve pricing. They differ on price, how often they run, which AI engines they cover, and how much they help you fix what they find.
PromptPulse makes one of these tools. They're listed alphabetically, not ranked. Every competitor detail comes from that company's own pricing page, checked between October 13, 2026 and October 21, 2026, and each entry says who the tool suits and what to watch out for — ours included.
Quick picks
- AI PeekabooSetting your own prompt count, engines, and run frequency
- LLM PulseMore prompts on an entry plan, weekly, with Google AI Mode and AI Overviews
- Otterly.AIDaily tracking and Google AI Overviews on a small budget
- Peec AIDaily tracking and a broad feature set, if the budget is higher
- PromptPulseKnowing whether a change is real, and which pages to fix, with Claude included
- PromptwatchDaily tracking across the most AI models, with AI agents that write content
- SemrushTeams already on Semrush who want AI visibility next to their SEO data
AI Peekaboo
- Best for
- Setting your own prompt count, engines, and run frequency
- Watch out for
- Claude and Microsoft Copilot are add-ons
- Entry price
- From $30/mo, priced by brands, prompts per brand, models, and frequency
- Prompts tracked
- Set per brand; 40 per brand by default
- How often it runs
- Monthly to daily; every 2 days by default
- AI engines
- ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode; Claude and Copilot are add-ons
- Repeated sampling and margin of error
- Not stated on its pricing page
- What to fix
- Not stated on its pricing page
- Free trial
- 14 days for eligible configurations under $100/mo, card-backed
From AI Peekaboo pricing, checked October 13, 2026.Full comparison with PromptPulse
LLM Pulse
- Best for
- More prompts on an entry plan, weekly, with Google AI Mode and AI Overviews
- Watch out for
- Billed in euros, and Claude isn't among its included engines
- Entry price
- €49/mo (Starter, about $58), billed in euros
- Prompts tracked
- 50 on Starter, 150 on Growth
- How often it runs
- Weekly; daily is a higher-priced version of each plan (Starter daily about $93/mo)
- AI engines
- ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews; other models are paid add-ons
- Repeated sampling and margin of error
- Not stated on its pricing page
- What to fix
- Recommendations on every plan, plus GEO Writer content tasks (3 on Starter)
- Free trial
- 14 days on weekly Starter, Growth, and Scale, payment method required
From LLM Pulse pricing, checked October 13, 2026.Full comparison with PromptPulse
Otterly.AI
- Best for
- Daily tracking and Google AI Overviews on a small budget
- Watch out for
- Claude, Gemini, and Google AI Mode are paid add-ons
- Entry price
- $29/mo (Lite), $189/mo (Standard)
- Prompts tracked
- 15 on Lite, 100 on Standard
- How often it runs
- Daily on every plan
- AI engines
- ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Gemini, and Google AI Mode are paid add-ons
- Repeated sampling and margin of error
- Not stated on its pricing page
- What to fix
- GEO audit, link citation analysis, and recommendations (3 a week on Lite, unlimited on Standard and up)
- Free trial
- Free trial offered; length not stated on its pricing page
From Otterly.AI pricing, checked October 13, 2026.Full comparison with PromptPulse
Peec AI
- Best for
- Daily tracking and a broad feature set, if the budget is higher
- Watch out for
- Only some engines are included, and Perplexity is a paid add-on
- Entry price
- $95/mo (Starter), $245/mo (Pro)
- Prompts tracked
- 50 on Starter, 150 on Pro
- How often it runs
- Daily on every self-serve plan
- AI engines
- Choose 3 from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini, and Naver AI; Perplexity and more models are paid add-ons
- Repeated sampling and margin of error
- Not stated on its pricing page
- What to fix
- Gap analysis of sources that name competitors but not you, plus ranked recommended actions
- Free trial
- Free trial offered; terms not stated on its pricing page
From Peec AI pricing, checked October 13, 2026.Full comparison with PromptPulse
PromptPulse
- Best for
- Knowing whether a change is real, and which pages to fix, with Claude included
- Watch out for
- Weekly unless you add daily runs, fewer prompts per plan, and no Microsoft Copilot
- Entry price
- $59/mo (Starter), $159/mo (Growth)
- Prompts tracked
- 20 on Starter, 52 on Growth, up to 520 on Scale
- How often it runs
- Weekly on every plan; daily is $15 per prompt per month
- AI engines
- ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Google AI Mode on every plan, no add-on fees (Google's from search data via a third-party provider); a prompt on more than 3 AI assistant engines counts for more of your quota, and Google AI Overviews and AI Mode never do
- Repeated sampling and margin of error
- Each prompt is asked 2 or 3 times per engine per run, by plan, and every score carries a margin of error
- What to fix
- Fix-It Playbook: the specific pages, threads, and directories competitors are cited from and you aren't
- Free trial
- 14 days on Starter and Growth, card required
Promptwatch
- Best for
- Daily tracking across the most AI models, with AI agents that write content
- Watch out for
- A higher entry price, and AI-written articles start on its second plan
- Entry price
- $95/mo (Essential), $245/mo (Professional)
- Prompts tracked
- 50 on Essential, 150 on Professional
- How often it runs
- Daily on every plan
- AI engines
- ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, and more on every plan
- Repeated sampling and margin of error
- Not stated on its pricing page
- What to fix
- Content gap analysis, technical optimization, and an AI agent; AI-written articles and content refreshes from Professional up
- Free trial
- 7 days on Essential and Professional; card terms not stated on its pricing page
From Promptwatch pricing, Promptwatch agency pricing, checked October 21, 2026.Full comparison with PromptPulse
Semrush
- Best for
- Teams already on Semrush who want AI visibility next to their SEO data
- Watch out for
- Priced per domain, and Claude isn't among the engines it lists
- Entry price
- $99/mo per domain (AI Visibility Toolkit); $199/mo bundled with SEO tools (Starter)
- Prompts tracked
- 25 per domain on the toolkit; 50 on Starter, 100 on Pro+
- How often it runs
- Daily prompt tracking
- AI engines
- ChatGPT, Google AI, Gemini, and Perplexity
- Repeated sampling and margin of error
- Not stated on its pricing page
- What to fix
- AI-generated strategy recommendations, an AI search audit, and a site audit for AI readiness
- Free trial
- Free trial on the SEO + AI Search plans, card required; none shown for the toolkit alone
From Semrush AI Visibility Toolkit pricing, Semrush SEO + AI Search pricing, checked October 21, 2026.Full comparison with PromptPulse
How we chose these tools
- Each one tracks how AI engines mention a brand against its competitors, as its main product
- Each one publishes self-serve pricing on its own site, so you can start without a sales call
- Left out: enterprise tools without published pricing, like Profound (compared separately), and SEO suites where AI visibility is an add-on
- Prices and plans change — check each tool's site for current details
All product names are trademarks of their owners. PromptPulse is not affiliated with or endorsed by any other tool listed here.