ChatGPT visibility tracker

Track how ChatGPT recommends your brand.

ChatGPT is the best-known AI assistant, so it's the first place many buyers ask what to buy. Find out whether it recommends you, how highly, and which sites it relies on when it recommends a competitor.

Visibility Score, ChatGPTWeekly score with its ± margin bandSample data
0255075100Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6+15 · real changeWk 1: 22 ± 5Wk 2: 25 ± 5Wk 3: 23 ± 4Wk 4: 27 ± 5Wk 5: 42 ± 4Wk 6: 44 ± 4

How it's measured

ChatGPT, measured the way your buyers use it.

Worth tracking when: Almost always. ChatGPT is where most buyers start.

When to use each engine
  • Asked through the provider's official API as a brand-new user would ask: no chat history, no memory, no account, no extra instructions. Web search is on, as it is in the app.
  • Model measured: gpt-5.6-sol — what ChatGPT gives a default user, not a specialty tier.
  • Every prompt is asked several times per run, and the score comes with a margin of error.
  • On by default for every project.
  • Answers often link their sources, but not every time.

After every run

Where you stand, engine by engine and against every competitor.

A Visibility Score per engine, how often you're named next to your competitors, and the reasons the AI gives for picking them over you.

Visibility Score by engine0–100, with the ± margin as a whiskerSample data
  • ChatGPT
    46 ± 5
  • Claude
    58 ± 6
  • Perplexity
    39 ± 4
  • Gemini
    27 ± 6
  • Google AI Overviews
    34 ± 7
  • Google AI Mode
    41 ± 5
Share of voiceShare of answers naming each brand, out of 90Sample data
  • Competitor A
    39% · 41/90
  • Competitor B
    28% · 30/90
  • Your brand
    22% · 23/90
  • Competitor C
    11% · 12/90
Why AI picks Competitor AReasons given, counted across answersSample data
  • Pricing or value
    17
  • Fit for the asker's size, industry, or use case
    14
  • Features
    12
  • Reviews and reputation
    9
  • Integrations
    6

See where you actually stand.

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